Change your Mindset

Change your Life

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Entrepreneurs: Small Business Challenge

With new businesses accounting for nearly all net new job creation, small businesses have become the engines that are driving our economy. Yet, one-third of small businesses will fail within their first two years, and fifty-percent will fail within five years. Not all entrepreneurs are entrepreneurial, and those who lack an entrepreneurial mindset are at a distinct disadvantage to compete in the market.


A small business owner with an entrepreneurial mindset can see opportunities where others see none. And, a small business owner who is entrepreneurial will work to overcome self-limiting beliefs and take action to bring ideas to fruition, leveraging the resources at hand. An entrepreneurial mindset understands that building a brand of reliability and following through on simple solutions can lead to unforeseen opportunities. A Water Walker Mindset will empower a small business owner to persist through challenges and apply faith based principles for exponential growth.


Sirena Moore-Thomas

"Destroyer of Comfort Zones", Certified Ice House Facilitator

Sirena Moore-Thomas is an experienced Mompreneur, Author, Strategist, and WATER WALKER™! Despite being a teen mom of twins with no college degree and very little resources she has led several small businesses to multi-million dollar revenues, won hundreds of Federal Contracts and continues to empower individuals around the world. She has an innate ability to help her clients consistently find success in seemingly impossible situations.

Sirena's entrepreneurial accomplishments coupled with her infectious energy and ambition quickly caught the eye of National media including New York Times, the cover of Black Enterprise Magazine, Essence Magazine, NBC Nightly News, Upscale Magazine, BET-j and many others. Sirena has received a myriad of awards highlighting her business proficiency and next generation leadership. Her ability to deliver deep level transformation to individuals who are trapped by their ideas and paralyzed by their self-imposed limitations is evident in her high demand. This dynamic wife, mom and business ninja is truly a woman on the move!


Course Outline


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Course Elements


Utilizing both written and online course materials you will complete weekly modules independently. Then, your entire class will meet with our team of dynamic facilitators and business coaches one night each week to discuss the content and dive deeper. This is a powerful component of the course! Lastly, you will be invited to network and share in our private Facebook Group with other course attendees 24 hours a day/7 days a week.

By the end of the 8-week session you will be equiped with the tools necessary to  overcome your fears, build community, create your personal brand, become a life-long learner, develop grit, tap into internal motivation, define personal and professional goals, manage limited resources, and truly understand the problems you are solving for others.


  • 16 HOURS of group coaching sessions with Sirena Moore -Thomas
  • Master the eight critical entrepreneurial mindset characteristics as outlined in the book "Who Owns the Ice House" by Clifton Taulbert.
  • Create a solid vision statement to guide your entrepreneurial journey.
  • Learn to use the Opportunity Discovery Canvas to evaluate your business idea or find a new direction for your current business.
  • Interact and receive support from peers who are on a similar journey.
  • Re-ignite your entrepreneurial fire.
  • Access private social media for additional coaching and networking.


  • Business owners who feel stagnant or stuck with their strategies and would like to re-invigorate their creativity and motivation.
  • Aspiring business owners who may be fearful or unsure of how to launch a business.
  • Entrepreneurs who would like to refine their business idea with inexpensive yet creative market research.
  • Employees looking to create more value for themselves and increase motivation and self-confidence in the workplace.


Early Bird Deadlines  TBA
Next Class  TBA


*Limited Spaces Available
Special Price Tuition TBD
Standard Tuition TBD

*Tuition is non-refundable



"Having live, real people share their journey is amazing. The entrepreneurs gave of themselves from such a real place, it couldn’t help but impact my thought process and how I was thinking. They all had a different perspective, they all came from different industries, and they all had different upbringings, surroundings, and life experiences."

Darleen Daniels, Ice House Participant, Small Business Development Center


Learn how to overcome your fears, build community, create a personal brand, become a life-long learner, develop grit, tap into internal motivation, define personal and professional goals, manage limited resources, and truly understand the problems you are solving for others.